Amazon

Connect and manage your Amazon sales channel from the Control Centre card.

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Amazon

Where to access it

  1. Open Control Centre.
  2. Find the Amazon card.
  3. Choose the sliders icon.

What you can do

  • Manage to open Amazon connection controls.
  • From Manage, choose Connect Amazon to start the Amazon Seller Central authorisation flow.
  • From Manage, choose Reconnect Amazon if you need to re-authorise the seller account.
  • From Manage, choose Disconnect Amazon to remove the current connection.

What you will see when connected

  • Account name
  • Marketplace name (when available)
  • Connected-since timestamp
  • Amazon pulse metrics on the same card

Control Centre pulse

The Amazon card surfaces:

  • Live Amazon listings
  • Amazon orders in the last 30 days
  • Amazon message counts when a supported Amazon message source has created Inbox conversations
  • Seller rating when Amazon metrics are available
  • Marketplace metadata when available
  • Last-checked hinting when data is stale or unavailable

Seller rating

When Amazon seller metrics are available for the current Amazon connection, the Control Centre card shows Seller rating using the positive-feedback percentage. The feedback score is shown beside it when available.

If no Amazon seller rating is available yet, the card keeps the quieter No rating yet message rather than showing a misleading zero value.

Seller rating uses the latest available Amazon seller metrics. The Control Centre does not pause to request a fresh rating every time the page refreshes.

Inbox messages

Amazon appears as a selectable channel in Inbox → Messages so Amazon conversations can be viewed consistently with other channels.

Amazon buyer-message import is not available as a general inbound feed through the Amazon connection. Supported Amazon messaging actions are tied to individual orders.

From an Amazon order detail page, Contact buyer can initiate an order-scoped Amazon buyer message. ChannelWeave first checks whether Amazon allows the message for that order and only sends when the action is supported. The outbound message appears in Inbox → Messages with the Amazon badge.

Buyer replies can be brought into ChannelWeave when Seller Central message emails are forwarded through the supported Amazon inbound email bridge. The bridge is still email-based rather than a general Amazon buyer-message feed. ChannelWeave looks for order details and Seller Central conversation signals so replies can continue the matching Inbox conversation where possible.

Amazon connection reliability

ChannelWeave keeps the authorised Amazon connection active after you complete the Seller Central authorisation flow, and refreshes access when Amazon requires it.

Amazon actions use the marketplace associated with your connected Amazon account. If marketplace details are unavailable, ChannelWeave uses the default marketplace configured for the account.

After authorisation, ChannelWeave checks that Amazon is ready for catalogue and listing work. If Amazon reports an authorisation, marketplace, or permission problem, reconnect Amazon or fix the account setup before continuing with publishing or fulfilment work.

If Amazon rate-limits a request, ChannelWeave waits and retries safely. If Amazon remains busy, the app shows a clear retry message rather than silently failing the action.

Connection and publishing

The Amazon connection handshake is available from the Control Centre card. The connection flow sends you to Amazon Seller Central and records the authorised Amazon account in ChannelWeave when Amazon returns you to the app.

Amazon draft publishing is available for merchant-fulfilled single-SKU drafts. From Listings → Drafts → Create draft → Amazon, the setup flow starts by choosing a stock item. Continuing creates a stock-linked Amazon draft, then opens the Amazon draft form with that stock context visible and prefills stock-backed listing fields where available:

  • Title
  • Description
  • Seller SKU
  • Price
  • Quantity
  • Main and additional image URLs

Inside the Amazon draft editor, the Draft details card follows the same pattern as the other channel draft editors: title, search terms, description, category, and condition. The category Find button searches Amazon product types for the connected marketplace and lets the user select the closest match before completing the draft.

The Images card uses the same gallery-style thumbnail list as the other draft editors. Images from linked stock are prefilled where available, pasted image URLs are added into the draft image list for preflight, and the first image is treated as the primary Amazon image. Image up/down controls change the Amazon draft view order without changing the source stock item image order. The ordered draft image list is included in the Amazon publish request.

Use Save to persist changes to an unpublished Amazon draft, or use Save and close from the save dropdown to return to the draft list after the save completes. ChannelWeave saves the core listing fields, Amazon-specific editor fields, and ordered image list so the first image remains the primary draft image when the page is reopened.

The editor keeps the preflight checklist up to date as fields change. Use Validate to reveal field-level warnings, or submit directly once every check is passing. Submit to Amazon saves the current draft fields, sends the listing submission to Amazon, and moves the draft into a submitted state once Amazon accepts the request. Acceptance does not always mean the listing is active: Amazon can still return catalogue or listing issues after accepting the submission, so ChannelWeave keeps checking until the final outcome is clear.

Submitted drafts are reconciled automatically, and can also be checked manually with Reconcile Amazon. ChannelWeave leaves the draft submitted while Amazon is still processing it, marks it as published when Amazon confirms the listing is active, and shows the returned issues if Amazon blocks the listing.

If a publish request is interrupted after Amazon accepts it, the draft list shows Needs attention and prevents another immediate submit. Reconciliation then uses the submitted draft details to recover the listing status when it is safe to do so.

Existing-ASIN drafts submit the offer details for that ASIN. Catalogue-listing drafts include package and compliance attributes when those fields are selected: parsed package weight, package dimensions, country of origin, and the hazmat, battery, and age-restricted flags.

FBA inventory summaries

ChannelWeave can read Amazon FBA inventory summaries for the connected marketplace and keep them separate from your warehouse stock. These summaries show Amazon-reported Seller SKU quantities, including units available to fulfil, inbound, reserved, researching, unfulfillable, and total quantities.

FBA inventory summaries do not change ChannelWeave warehouse stock. Your local stock remains the authority for seller-managed warehouse availability. Amazon FBA quantities are kept separately so Amazon fulfilment work can use the Amazon fulfilment signal without overwriting stock records.

If the connected Amazon account was authorised before FBA inventory read support was added, reconnect Amazon if the app asks you to refresh Amazon permissions.

Shipping also shows Amazon Fulfilment separately from carrier setup. Amazon may own the pick, pack, and dispatch work, while the carrier value still comes from order evidence.

MCF outbound fulfilment

ChannelWeave can create Amazon Multi-Channel Fulfilment (MCF) outbound fulfilment requests for eligible non-Amazon sales orders.

The flow is deliberately controlled:

  • Preview requests check the destination, selected Seller SKUs, quantities, and requested speed before an outbound fulfilment order is created.
  • Create requests must reference a ChannelWeave sales order that did not originate on Amazon, and each item must reference a selected order line.
  • New MCF orders default to hold. Amazon will only be asked to ship immediately when the user explicitly chooses that action.
  • Refresh and cancellation requests keep the ChannelWeave MCF status and activity trail up to date.

MCF fulfilment does not move ChannelWeave warehouse stock, listing quantities, warehouse movements, or order status. It records Amazon as the fulfilment service for the selected order lines so Amazon-owned fulfilment can be reviewed separately from seller-managed stock.

If the connected Amazon account was authorised before MCF support was added, reconnect Amazon if the app asks you to refresh Amazon permissions.

Stock rule for Amazon drafts

Amazon drafts can be created and saved before stock is available.

For a Merchant fulfilled Amazon offer to pass preflight, ChannelWeave stock available must be greater than or equal to the draft quantity. For example, if the linked stock item has 0 available and the draft quantity is 1, preflight blocks the draft because publishing it would create an immediate oversell risk.

If the offer is Fulfilled by Amazon (FBA), ChannelWeave local warehouse availability is not the same stock signal. FBA availability needs separate Amazon fulfilment checks, so the Amazon publish path blocks FBA drafts and asks the user to use Merchant fulfilled.

Use Validate to run the Amazon draft preflight checklist. The checklist checks the fields available in the Amazon draft editor: linked stock, draft details, catalogue details, pricing and fulfilment, images, variants, and package/compliance details. For merchant-fulfilled offers, quantity is also required to be a whole number greater than zero and is checked against the linked stock item's available quantity so the draft surfaces the same oversell warning pattern used by the other marketplace draft editors. ChannelWeave repeats these checks when you submit the draft, so an overselling merchant-fulfilled draft cannot be published.

When a checklist group fails, the group hint shows the first blocking field or rule. For example, Catalogue details calls out a missing external product ID value when EAN/UPC/GTIN/ISBN/ASIN is selected, and Pricing and fulfilment calls out stock-cover issues such as listing more units than the linked stock has available.

Amazon also appears as an enabled option in the Stock Create drafts channel picker. Stock-created Amazon drafts use stock defaults and can be refined in the Amazon draft editor before publishing.